The awards, 2020 Korea First Brand Awards, held on December 17, 2019 at Conrad Hotel Grand ballroom in Seoul. Dermafirm has won the grand prize in two consecutive years, in Derma-cosmetics China.
Korea First Brand Awards, which marks its 18th anniversary this year, is a brand award that has been recognized as a representative indicator of brand performance measurement through high consumer participation and awards a brand that is expected to lead Korea along with consumers. Consumer surveys were conducted from October 24, to November 6, at REN MIN Daily’s- Yin Min network both online and mobile website. The survey included 930,000 directors and local Chinese consumers voted.
The result of the survey, Dermafirm was ranked first in China's Derma-Cosmetics category with a high rating of 4.15 points for quality service satisfaction, 4.61 points for repurchase intentions, and 4.21 points for intension of the recommendation to others.
After renewing the ingredients and packaging of Dermafirm flagship product ‘Ultra Soothing Toner, Ultra Soothing Formula’ in the late of 2019, it has surpassed 1.2 million cumulative sales in just four months and has been loved by Chinese consumers since its first launch in 2017. Both products are characterized by the application of Dermafirm’s proprietary liposome technology to stably absorb the active ingredients into the dermis of the skin.
Dermafirm said that ‘we are not only sells products but also actively provides Chinese consumers with headquarters and factory tours introducing all processes of making cosmetics, philosophy, laboratory, manufacturing rooms, a research institute and packaging room. We believe that this activity earned the trust of honest cosmetics from the customers’